I saw an advertisement on television for a mattress in which the advertisers claimed that it would keep people from getting past page 2, an allusion to it's supposed soporific powers. The book they showed did not support their claim. Although I've never tried, it's my understanding that most people don't get past page 2 of Ulysses regardless of their mattress.
Goe, waiting for someone to claim that their product makes water wet.