Written by: Beck

Corporate naming rights--they're not just for stadiums anymore. While school choice vouchers are still a long way from becoming a reality in most places, and completely privatized schooling still seems purely like a pipe-dream, schools in New Jersey have nonetheless found a way to allow a little free enterprise to shine in through the murk of state-funded mandatory schooling. Of course, considering the loathing with which most school-age children regard their daily visits to classes, I wonder if companies really want to associate themselves with... ah, who am I kidding? It's a great marketing opportunity.

"Anything a school can do to be entrepreneurial, so much the better," said Dana Egreczky, a vice president of the New Jersey Chamber of Commerce.

Couldn't have said it better myself.